What Do Visitors Do on My Site
…or checking the utility of the site
Each operator of a website takes pains to satisfy its visitors. Because satisfied visitors often become satisfied customers. A detailed survey of how visitors behave on your site will be an indispensable tool for updating and tuning your site. This is how you can find out whether your site is well organized and pages are correctly linked to each other, so that each visitor easily and quickly finds what they look for. Only a satisfied customer likes to come back.
You might be solving one of the following issues:
You want to improve respective weak points of your site…
…and you now need to identify them
Imagine you focus on the least successful pages first. Which pages of your site are so unattractive that they make your visitors go away from your site? Are some of them also the first page the visitor saw on your site?
We'll present you with an overview of your site's entry and exit points. We'll also isolate hit'n'run pages, that is pages the visitor saw as the first one but after that she immediately left the site. To aid you in making comparisons, an overview of the most popular pages is also included, so that you may make a better assessment of the unpopular ones and adjust them to improve their attractiveness for your visitors.
You are mulling over the arrangement of your site…
…and you'd like to know what your visitors are most interested in and whether they find it easily
Imagine you are planning to put an offer as a highlight on the title page. What attract your visitors most to read over your offer? What are they usually most interested in? Where do they go next?
You'll get information about what phrases your visitors look for when using your internal search tool, i.e. their chief interests. We'll also use the list of page impressions to tell you exactly what paths your visitors take around your site. You'll get an image of your site's arrangement, an assessment of whether individual pages are logically linked to each other and whether visitors can orient themselves easily.
You are improving the content of your site…
…and you are asking how interesting it has been for your visitors
Imagine you are planning to tune your website. You are in doubt whether you should preserve the original base of the site, because you visitors are used to it and like it, or whether the changes should be rather more radical. Is your site in its current form possibly too complex for your visitors? Do they find its content interesting enough to look it through?
We'll make an assessment of the ability of your site to capture the interest of your visitors by studying the data about the time spent at individual pages as well as on the entire site, and about the number of viewed pages. The seriousness of a visitor's interest for your pages can also be estimated from the number of other sites visited by her before she entered your site - did she go directly to your site or was she browsing the Internet until she came to your site rather by accident?
