What Are the Sources of My Site's Traffic
…or checking the effectiveness of advertisement and promotion of the site
Anyone who wants to run a successful website today must be good at promoting it properly, too. There are dozens of ways of doing it, from traditional ad banners over links from other sites to paid links in search engines. However, any such way introduces considerable expenses. If you want to verify that your investment in the advertisement was appropriate, and it really brought enough new visitors, you'll appreciate this area of site monitoring as an extremely valuable help.
You are planning to invest in paid links…
…and you need to know where it pays off
Imagine you have already procured several links to your site from other sites and also registered it in various catalogs and portals. You would now like to pay for paid links in the search engines that are most often used by your visitors. How many visitors come through existing links on other pages? And what other links should I focus on?
We'll give you the answers by studying individual referrers and classifying them as referring pages, servers, domains or countries. We'll tell you which search engines brought most visitors and where investing finances in paid links gives you the highest rate of return. Another interesting value is the ratio of number of visits originating from search engines to the total number of visits.
You are planning a Google AdWords campaign…
…and you are looking for suitable keywords
Imagine you already have a list of words that you have been entering when registering your site in search engines. But are they the correct words? Are they used by your visitors to find your site or do they search entirely different words? Which words should be chosen for Google AdWords so that the investment pays?
We'll verify that the words you have chosen correspond to the queries used to look for your site. We'll use a synoptic table of keywords assigned to a specific search engine and a list of queries used in your internal search tool to put together a list of suitable keywords.
You are examining existing links from other sites…
…and want to know if they bring you as many visitors as possible
Imagine that several other sites contain links to specific sections of your site. How successful are these links? Are some of them not much attractive for the visitors, so that they take a look on your website but immediately go away?
We'll present you with a list of referring pages linked to a specific referred page. This is how you can tell which links are the most successful. We'll also single out the links which brought a visitor to your site, but she left it immediately. Such pages should be probably changed; they may also contain a misleading description of the link, so that visitors get to your site only by mistake.
